abbywinkworth

I recently joined Amy Bruce, marketing director at Osprey Approach and host of the Empowering Law Firm Leaders podcast, for episode 32, where I shared my perspective on what truly drives value in modern law firms – and what it takes to build a business that is not just growing, but genuinely worth buying. Together, we explored the behaviours, habits, and operational models that set high-performing, scalable firms apart, and how leaders can build momentum through focused action rather than...

At the beginning of 2026 I wrote an article about the importance of cross selling to value creation in PE backed firms and those preparing their investment case. Whilst aggressive buy and build strategies scales your firm quickly, real asset growth and sustainability comes from investing in an integrated and strategically aligned focus on real value. Cross sell is highly effective and very low risk. In PE-backed professional services firms, cross-selling is often identified early as a key...

I have been having some fascinating conversations about growth, investment and purpose this week. It is early 2026 and for much of the past two years, the story told to a wide range of SME and Mid-tier managing partners has been simple and seductive: scale is inevitable, PE is circling, valuations are high, and now is the moment. But currently that story is looking far less convincing. Market Growth Does Not Equal Firm Value The UK legal services market is, on paper, in rude health. According...