abbywinkworth

For professional services firms — particularly those that are private-equity backed or preparing for investment — growth is often discussed in terms of acquisitions, new markets, or service expansion. Yet one of the most powerful value-creation levers is frequently overlooked, poorly executed, or quietly abandoned: cross-selling. When done well, cross-selling increases revenue per client, deepens relationships, improves retention, and reduces concentration risk. All of these directly support...

Professional services firms typically face the challenge of converting inquiries into actual work. This is a common struggle that many ambitious firms encounter as they strive to grow and expand their business. However, there are strategies that can be employed to unlock growth opportunities and overcome this hurdle. One effective strategy is to focus on building a strong brand within the industry. By establishing a solid reputation and clearly communicating the firm's expertise and...